We hear these words way too often but many people don't always use these terms correctly or understand the differences. So let's quickly recap.
Influencers
Influencers are digital creators, usually through social media, who show their audience how to use a product and promotes that product or service on their platform. Influencers are typically hired for short-term promotions because the influencer wants to focus on their own platform more than they want to focus on your brand.
Marketing managers or business owners should be using these questions below as a guide to choose the right influencers before they hire just anyone and spend resources on them:
Does the influencer produce high quality content?
How are their engagement? Are their audience interacting with the content the influencer is producing?
Does the influencer have a presence across multiple social media platforms or do they only focus on one? Is there a reason for it?
Are they recognized as an "expert" in the industry and are they a fit for this specific product?
Brand Ambassadors
Brand Ambassadors on the other hand are hired for long-term promotions. These are the people that use the brand's products and services more than just once or twice because of a compensation that you provided them with.
Some reasons why a you might want to hire a brand ambassador could be because this person:
Knows your brand
Knows, understands, and agrees with your mission
Knows your customer's language and what they are passionate about
Uses personal branding to promote the product
It is crucial to understand the difference between these two partnerships so that you as a business owner can make an educated choice when you go to promote your product or service through one of these investments.
stay passionate and creative ~
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